Who
Kristal Knight is a globally awarded creative leader. A former ad agency ECD, she has over 20 years experience leading creative teams across New Zealand, the UK, Australasia and APAC, in agencies like Ogilvy, Saatchi & Saatchi and Colenso BBDO.
She has a reputation for creating impactful work, winning pitches, building brand stories and growing meaningful relationships between brands and their audiences.
From business-changing work for global brands like Coca-Cola, American Express, Toyota, BP, to life-changing work for charities and causes like the Breast Cancer Foundation, St John and Global Women.
Her work has picked up metal at Cannes, D&AD, One Show, One Asia, Spikes, Clio, LIA and APAC Effies. She has also spent time in the jury rooms and councils for many of those international shows.
You can see some of her work on the link below, or ask for more specific case studies.
What
Creatine is a Singapore-based independent creative consultancy, ready to plug into agencies, brands, or in-house teams.
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Running a pitch, project or campaign from brief to execution, managing a team of internal or external collaborators.
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A deep dive into a brand’s DNA to articulate its story in a way that resonates with customers and audiences, then defining how that story comes to life across all touchpoints. Vital nutrients to feed brand brains in AI automation platforms.
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Nurturing a client relationship or consistent brand story over time through a longer term commitment, without the cost of a full-time role.
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Jumping on the tools and making the work better. Art direction, writing, supervising a shoot.
The creative landscape is changing. Network tectonic plates are shifting, and marketing budgets are tightening. Creativity is still a vital ingredient in growth, but full-time senior creative resource is becoming a harder expense to justify. Creatine offers agencies and brands access to world class creative leadership to supplement your business on demand. You might only need a sprinkle. Or maybe a scoop. Or sometimes, a whole jar.
Why
How
Kristal can work however you work. At your place, remote, over coffee, with your in-house team, or with other freelance strategic, creative and production collaborators.
Drop a note here and let’s chat.